Skating, BMX, motos, racing... these all became not just our obsessions, but our outlet for self expression. They formed our communities and became our families.

Years of being chased out of spots, building trails and hanging at the local park have shaped the way we see our environments. We are for those who see the world differently, the ones whose sport is not just a pastime, but an art.

Our mission is to create lifestyle apparel that speaks to the heart of action sports — bold, raw, and unapologetically individual. We understand the never-ending search for perfect lines, and clean landings. The constant progression and lifetime of commitment required to seek perfection, and the feeling of nailing a new trick. We know this isn’t just a hobby or some phase — it’s a mindset. A lifestyle. A devotion. And we will never stop.

Although we started years ago, and have been lucky enough to see decades of progression in our sport, we can't wait to see what the new school makes possible.